Hello Again!
Last week we talked about tracking and how important it is to your business. This week, we continue that trend and cover something called Unique Hits. Hopefully by now, you are tracking your results using a TEToolBox tracking link, as explained in Step 9 of the TrafficLeads2Income 11 Step Success System.
Let’s step back to Step 7 for a moment. For years I have recommended using a rotator for the reasons explained in Step 7. Recently, I switched from my TEToolBox Rotator to a TEToolBox Tracking Link for my TL2I Lead Capture Pages. What advantages did I gain?
A. I can still advertise more than one TrafficLeads2Income Lcp in one link. Right now I am testing 4 pages.
B. I had limited tracking via the TEToolBox Rotator, now I can track unique hits and also actual conversions.
C. I can cloak my ads, in other words, only the tracking link appears in the browser, not the specific page url.
So, I’m sold! I will be revising Step 7 in TrafficLeads2Income to this new way of doing things, so stay tuned!
Now, let’s talk about these unique hits for a moment. Its one thing to see how many hits a certain program delivered to my lead capture page, it’s quite another to see actually how many (or what percent) of unique traffic I received. If you had your choice, on 500 hits from a certain Traffic Exchange, would you rather have 500 people looking at your site or 50. 500 would be a 100% Unique Percentage. 50 would be a 10% Unique Percentage. I have decided, for TrafficExchanges that I recommend in the downline builder, a minimum of 20% Unique Hits in my personal tracking. To that end, I have removed 5 Traffic Exchanges that were performing below this standard. My priority as a mentor is to make sure my recommendations are spot on. If these programs demonstrate improvement, they certainly are welcome back at any time. As a mentor, you should treat your downline builder the same way. Based on your Tracking Results you should have a minimum standard, and post results on your blog. This will really get the attention of the Traffic Exchange Owners, you will know that you are REALLY WATCHING your results. Only settle for the best. You and your team deserve nothing less! Based on my admin recommendations in the downline builder, here are my current tracking results: (TE’s ONLY)
Program Name Hits Unique Percentage
SwatTraffic 526 32%
ChessAds 155 30%
EasyHits4U 376 92%
HitSafari 84 63%
1ModSolution 212 64%
LucidLeads 54 59%
TrafficDodgems 48 31%
MaxTrafficPro 66 58%
TezakTraffic 1035 50%
TrafficPunk 521 26%
RealHitz4u 979 34%
HitLion 180 48%
Surf4theEarth 40 28%
TrafficSplash 126 69%
VisitManiac 132 30%
Whirlwind 221 60%
ForeverCon 572 45%
ILoveHits 118 60%
StartXChange 180 67%
Thumbvu 64 59%
TrafficEra 3023 28%
I hope you found the above info interesting, I know I sure did! Please join us tonight (Sunday) at 9:30pm est for our Weekly Conference. We will certainly be discussing tracking, unique hits, and anything else on your mind. The room link is below:
http://www.gvolive.com/conference,66674025
See you tonight!
Rob Gehring
Admin/Owner of TrafficLeads2Income
Skype: rob.gehring
Awesome info Rob!
This is the sort of leadership and detailed information we are all looking for when joining a program that professes to help build our “list” and our business. So many fail to deliver, you Rob, are standing far above the rest! (You too Eric and D.A.)
Tim Foulke
Excellent info…Can’t say it better than Tim Foulke.
Thanks
Hey Rob,
Now That Is very revealing info.
And I also agree with Tim Foulke’s statement.
Thank You
Vincent
Thanks so much for your information Rob and I look forward to tonights call…need to learn and understand more about the unique hits part of this tracking. I appreciate your honesty and I also absolutely agree with Tim Foulke’s statement.
Peace :-),
Barbara Arbster
Excellent leadership Rob! Keep up the good work and thanks for sharing your results.
Hi Rob,
That certainly is revealing, but the true value is in knowing which TE’s and SL’s people actually OPTIN from….because everyone is clicking for credits. So hits don’t really mean a whole lot. The opt-ins are what I’m interested in knowing.
Look forward to tonight!
Thanks!
Loretta
Hello Rob –
As a traffic exchange owner, this is a very important post and interesting set of results. S.W.A.T. Traffic is an established exchange with 24,000 members, which I acquired 4 months ago and we are going to have a major re-launch in the next 60 days.
My objective is two fold. First, I want to increase unique hits and conversions while growing the number of website in rotation. Second, I want to maximize the users (surfer and advertiser) experience while integrating social media.
I appreciate your attention to measurable results and teaching the specific methods for tracking is of great value. I echo Tim Foulke’s comments and I am looking forward to tracking along with you.
I do not love that number 32%, but it gives me a nice benchmark on your results and assuming that you plan to continue sharing your numbers – it will be interesting to see how things progress in the coming weeks.
Excellent topic to focus upon!
James
S.W.A.T. Traffic
Great post Rob..
Pleased also with what James is doing at SWAT!
Unique Hits has many benefits for sure but I think can be a little over-rated.. why? because we all have agreed to the “mantra” that most need to see an offer up to 7 timers before considering it.. of course most who take action do so the first time around.. hits 2-7 are for the stragglers but still a very important component..
My thoughts..
Alan Chapman
Super post Rob! I think that metrics are very important for advertisers because it provides us more data that we can use to make decisions. I never make a decision solely on my tracking numbers, but I do use that as one piece of the puzzle.
Alan has a good point, it takes repeated exposure to gain trust, build an initial relationship, and push the viewer towards an action. I like to compare surfing traffic exchanges to driving down the interstate and looking at the billboards. You will often see the same company advertising every so many miles to cement their brand and build influence. As advertisers in an exchange, we need the same thing.
Brett 🙂
Just a thought – What about the site OWNERS supplying me with this info, after all I do business with them and not the other way round????? or am I just very blond today?