In today’s Daily Shortcut, I’m going to take on the power of words. We are not just talking about the spoken word but the written word as well. Think of Nikola Tesla who you may or may not know had a lot to do with the electricity we enjoy today. Unlike Thomas Edison who was able to convey his vision of the “Electrical Future”, poor Nikola faded into obscurity. So an idea without vision is like a seed without the fertile soil, water, and of course sun light. Another example is a recent movie I saw about Ray Kroc and the McDonalds brothers. The McDonald Brothers had the ideas and the know-how. Ray had the vision. The rest is of course fast food restaurant history. When you fight the vision, someone else gets the glory. So what does this have to do with your business? Well, you may know what you want but not have the vision to get there. Here are some tips to help:
Talk to people who have achieved these goals
Be willing to do whatever it takes to make your goals happen. This is the vision part, and sometimes takes you to uncomfortable places
So this is an important point we are at. Do we think maybe the uncomfortableness is what fades us into obscurity? Don’t follow in the footsteps of Nikola Tesla and the McDonald Brothers. Define your vision today!